Profitable Ventures: Trending Products Set to Dominate Ecommerce in 2024.

Can’t decide which products to add to your online store? We’ve got you covered with this list of trending products to sell in 2024. 

Some argue that you shouldn’t sell trending goods that everyone else is selling. But I know from experience that this isn’t true. Here’s why: I added trending products to one of my stores and saw people frequently visiting and making repeat purchases. All because I had listed the most interesting and in-demand items. I concluded that if we ride a wave early, there’s a good chance to make a profit in a short period. 

Another advantage of selling popular products is availability: In addition to the rising stars on platforms like DSers, you’ll be able to find a great selection of trending products on wholesale marketplaces such as Handshake

Let go of self-limiting beliefs that you can’t make money with trending items. Consumers are willing to pay top dollar for hot new products as they look to earn bragging rights of being the first to try them. With that in mind, we’ve compiled a list of the top trending products to sell in 2024. 

If you’re wondering what products are trending now, we’ve got you covered. Here’s a list of items that are piquing interest all over the world.  

1. Laser hair removal

Hair removal can be an annoying problem for women. If they shave, it grows back in a couple of days. If they wax, it shows up again in a month. This trending product solves an age-old problem, making it easy to build a store around it.

hair accessories 2021You can launch a hair care store and test out products by dropshipping via DSers. According to Google Trends, searches for hair removal have been growing steadily. This is one of those trending products that won’t go away anytime soon. To market this trending product, you can build a store centered around the problem and offer a solution. Create video ads to show how your product solves the problem. Or reach out to Instagram influencers and have them promote your product for you. Ideally, do both.

2. Head scarfs

Over the past few months, we’ve seen categories for headscarves pop up on popular fashion websites like ASOS

This product tends to be most popular in the summer months, when women have their hair up. However, it’s been a skyrocketing trend for a few years now. 

This trending product is a must-have in your store. In fact, it might be worthwhile to create an entire collection of different styles in your women’s fashion or accessories store.

hot hair products 2021You can promote scarves in a number of ways. If you own a hair accessories store, you can create a video or visual blog post showing different ways to wear a scarf, so people buy your product to get the same look. Or you can run ads on Facebook to get the word out about your scarf.

You can also reach out to influencers to take photos with your scarf and share them with their audience with a tag back to your page. Using hashtags can also increase your store’s visibility and get your scarves in front of relevant audiences. 

Since selling trending products like these comes down to impulse buying, you can try and make the product viral on social media networks.

3. Detangling hair brushes

Detangler brushes have been taking over Instagram feeds. These items reduce the amount of pressure applied to both the scalp and the hair, which helps prevent hair loss. 

This trending product first peaked in January 2021, and after a slight dip over the next few months, began growing in search volume again.

Video marketing works best when it comes to these types of trending products. You can partner with an influencer to record videos of them using the hairbrush that you can then use for your campaigns. 

trending products 2020Showing how the product helps maintain tangle-free locks is best seen in video format. It’ll help customers understand that this isn’t just an ordinary hairbrush but one with a distinct value proposition—thus, making customers more likely to purchase.

4. Hair wigs

Some women crave longer hair but struggle to grow it, making hair extensions and wigs one of the most popular products to sell online. 

If you look at the order volume for hair wigs and extensions, many suppliers dropshipping these products have received thousands of orders.

hair wig demandGoogle Trends shows that there’s been a growing number of searches for hair wigs. Of course, it’s important to remember that Shopify bans the selling of human hair, so don’t sell that. However, artificial hair is allowed on your online store.You can market these trending products with YouTube videos, where you create how-to hair tutorials. You can also channel the power of influencers who can show off their hair extensions, giving your brand a shoutout.

5. Barrettes

Barrettes are still in fashion and giving new life to the simplest hairs. Fashion icons like Ariana Grande and Kendall Jenner are taking the ’90s trend and jazzing up their hairstyles for the red carpet. 

In 2024, neon barrettes rendered in translucent jelly finishes and hair clips inscribed with different phrases in rhinestones are expected to have a major moment as females worldwide aim to make a style statement.

sell Barrettes online

Google Trends data indicates that barrettes are back and trending, with searches for the product rising in the past few years.

barrette hair product trendsYou can promote this item via influencers. Since barrettes don’t weigh and cost much, you should find it convenient to arrange samples for them. Influencers will then review your product and share it with their audiences, helping attract eyeballs to your offering.  

6. Straight-leg jeans 

In the spring and summer of 2024, you’ll see a rise in straight-leg denim, as these trending jeans skyrocket in popularity. 

Cropped varieties and raw hems will be fan favorites. But of course, you can also sell boyfriend jeans.

straight leg jeans trending

According to Google Trends, this trending product is still on its upward climb, meaning now is the time to jump on it. We’ll be witnessing its demand grow further over the next couple of seasons, so be sure to take advantage!

When marketing denim products, you’ll want to use a similar approach to those used for other fashion items. This means Facebook ads, influencer marketing, posting on social media, and even trying out Pinterest.

If you’re looking for free denim photos for your website, you’ll find them on Burst.

7. Swimsuits

While Google Trends is showing a decline in swimsuit popularity, certain styles are making waves on online stores. For example, high-waisted bikini bottoms are a hit amongst millennial women, while sustainable swimwear is a fast-growing product category, according to Lyst’s fashion conscious report. Selling these swimwear products can be a good idea, as they’re likely to bring people to your store.

While you might not want to dive into creating a swimsuit store, you might want to test it out as a collection on an online boutique, a general store, or an accessories store to build a long-term business. 

trending products women's fashion

Influencer marketing is one of the best ways to promote your swimsuits. With the help of influencers, you can get quality lifestyle photos of your swimwear that you can reuse for ads and other marketing purposes. Plus, the influencer can share the post with their audience while tagging your business, resulting in some sales. 

Feel free to also market these trending products on Facebook and Instagram ads to get your first online sale faster. 

8. Athleisure

Athleisure has popped up on trending-things lists for a couple of years now. From sports bras to leggings, comfortable clothing that you can wear lounging at home or working out at the gym is on most people’s radar in 2024. 

Data shows strong search growth for “athleisure,” as more brands add this kind of apparel to their stores.

athleisure google trendsYou can partner with influencers who match the look you want to go after and who also have a sizable audience. Running Instagram ads can help you attract customers and entice them to buy. marketing athleisure products

9. Abdominal crunch straps

The fitness industry is always hopping on a new trend. And right now, we’re seeing that trend revolve around abdominal crunch straps.

There’s been some recent growth the past couple of months for search terms like “abs.” And we’re also seeing strong sales growth for several online stores in the fitness space as well.

The best two channels to promote trending products like these abdominal crunch straps would be on video-based platforms like YouTube, Instagram, and Facebook. You can create demonstration videos using the product or a 10-minute workout tutorial featuring the product. 

When it comes to the call-to-action, it’s best to include it in the video with a link in your bio or in the description to encourage sales. Seeing the product in action and having some social proof that it works can help elevate your sales.

10. Shapewear

Shapewear sales have been growing in popularity for a few years now, proving it’s not a fad product. 

When adding shapewear to your store, have a variety of styles. For example, some women may prefer high-waist tummy-tuck shapewear, while others prefer a built-in bra. Some women prefer wearing it underneath their clothing to help create a more slimming look.

shapewear demand 2021On Google Trends, shapewear has been growing steadily. It slightly increases around March, with a larger peak in April.To successfully market shapewear, you need to be a bit creative and target the right people. Women who are plus-size or who’ve just given birth are the ideal target audience for this type of product. 

You can promote your brand by giving affiliate links to popular mom blogs. You can also target new moms on Facebook if you plan on promoting your shapewear products through advertising.

When marketing your shapewear brand or products, be mindful that body weight can be a sensitive topic, especially among postpartum women.

11. Fake eyelashes

Fake eyelashes a popular beauty accessory worn to make your eyelashes appear fuller.

AliExpress suppliers have a variety of different fake eyelashes (you’ll need to have a Shopify store and connect it with DSers to view them). Thousands of them have been sold on the platform, proving their marketability. Notably, bulk orders of the product aren’t uncommon. 

You can also sell eyelash glue, eyelash serum, fake eyebrows, and other trending beauty products through your store.

Google Trends shows a steady search growth for keywords like “false eyelashes,” “eyelashes,” and “fake eyelashes.” With so much search volume centered around eyelashes, now’s the right time to start a beauty store.

fake eyelashes trendTo promote your fake eyelashes products, you can reach out to beauty writers at women’s publications to be featured in an article. Optimizing your online store for SEO can also help generate organic traffic. Aim to add both “fake eyelashes” and “false eyelashes” in the URL slug for your product category so you rank for both keywords. If you plan on creating Facebook ads, create video content around how to apply fake eyelashes or show a quick makeup tutorial where you add fake eyelashes to the look. A picture of fake eyelashes on a white background may not be as enticing to drive a quick impulse buy. So consider promoting the item via video.

12. Nail extensions

Nail extensions are proving to be a powerhouse in the beauty niche, and there’s a lot of proof showing their rapid growth as a trending item. 

On Google Trends, there’s been strong growth for the search term “nail extensions” since January 2011, proving that it’s a product capable of generating sales for a business.

Nail extensions is only one of the keywords people use to search for this product. They’re also called false nails, fake nails, fashion nails, acrylic nails, etc., indicating that the niche is a lot bigger than you might realize at first glance.

beauty trending products

The best way to get sales for these trending products is to focus on Instagram. You can create short videos showing how to use your nail extensions. 

For better reach, make sure to include Instagram hashtags in your posts. By typing in the word “nail” and looking at tags on Instagram, you’ll find that #nailsofinstagram, #nails, and #nailart have millions of posts. Also, there are other similar hashtags you can include in each post to help you improve your product’s visibility.

13. Men’s watches

Watches are a great present during the holiday season. But that doesn’t mean you can’t gift them on anniversaries, birthdays, and other occasions throughout the year.

Those looking to start a dropshipping watch business can use AliExpress to find men’s watches to sell. Sticking to the bestsellers like smartwatches and chronographs gives you the best chance of landing your first few sales.

men's watches interestGoogle Trends shows that men’s watches have been increasing in search volume since 2008. The peak season tends to be in December, making it one of the best trending products to sell during the holidays. Many popular watch brands sell watches in the autumn and winter and other accessories during the spring and summer to ensure year-round profitability.Influencer and affiliate marketing tend to be one of the most powerful ways to promote a watch brand. You can reach out to influencers to take stunning pictures of your watch out in nature or styled fashionably and share it on their social media. 

As you start getting your first few sales, you can offer influencers affiliate links to promote your products to their followers and friends to reach even more people.

You can use Burst’s free watch photos for your online store.

14. Men’s shoes

Shoes also tend to peak around the holidays, but this product has experienced increasing growth during the offseason.

One of the most popular trending products to sell in 2024 is men’s shoes. There are all sorts of shoe styles to help cater to different preferences and tastes.

Search volume for men’s shoes has increased over the years. December is the peak of search volume on Google Trends, but pay attention to the months in between; there’s growth there as well. 

men's shoes trendYou can choose to create a standalone shoe store or add it as a product collection for a men’s fashion store. The most powerful way to market men’s shoes is influencer marketing on Instagram.When building up your social media, aim to present your men’s shoes in lifestyle shots. You can use the pictures from influencers you reach out to for your ad creatives on Instagram and Facebook.

If you start a shoe store, you can download free shoe pictures from Burst.

15. Temporary tattoos

While tattoo shops continue to attract ink enthusiasts, some people are turning to henna-like ink to express themselves. Temporary tattoos are now in high demand, as people see them as the next best alternative to the real thing. 

You can start an online tattoo store and source products from AliExpress suppliers. AliExpress vendors have a vast range of different designs in stock, so you won’t find it difficult to add variety to your store. 

If you want to turn your tattoos into bestsellers, market these new trending products on TikTok, Instagram, and Snapchat. 

men's trending products: temporary tattoo

You could also use Pinterest to create trendy designs for potential buyers. On Instagram, make sure to post carousel images showcasing the different designs available in your store.

16. Stuffed toys

Whether it’s a gift for a newborn baby or a gift for yourself, a stuffed toy or a plush is always a safe bet. 

According to Vice, 7% of adults sleep with a stuffed animal. So if you don’t want to go after the kids’ niche, you can always target millennials. 

You can sell a popular product like a Batman or Doctor Strange plush. Such trending products bring tens of thousands of sales for ecommerce stores, especially during winter holidays.

kids trending productsYou can market stuffed toys in a few ways. Many children’s stores start with Instagram, but you’ll also see campaigns featuring plush on Facebook, TikTok, and Pinterest. It’s also good to collaborate with micro-influencers, who love to promote eye-catching products like plush toys, inflatable toys, etc., in their feeds. Another option is to run social media ads promoting these items. If you sell plush of different animals, you can market to people who are fans of those animal pages, like a pug plush ad sent to fans of pug pages. Millennials are more likely to buy plush both for themselves and their children, making them a great audience to tap into.

17. Baby dolls

While most parents feel kids are only attracted to phones and iPads, dolls are becoming increasingly popular again. You can dropship baby dolls via AliExpress. You can also sell cute baby clothes for the doll at an affordable price.

reborn baby dolls suppliersSince children’s toys like dolls are most popular around the holidays, it’s a great way to cash in on the holiday shopping frenzy. Google Trends notes an uptick in search traffic in November and December for the dolls. But you can start building up the audience for them early so you can enjoy strong sales several months from now. reborn doll - trending productYou can partner with mom bloggers to have your products featured on their holiday gift guides, in a giveaway post, or on a product review page. Running ads on Google and Facebook might also fetch you some sales if you target the right set of audiences (single parents, newly married couples, working women, etc.)

18. Sweeping machine

We’ve been seeing strong growth for trending products like the sweeping machine. What’s interesting about this trending product is that it doesn’t require electricity, but still acts as a broom and dustpan combo. This is a great product to sell on a home, kitchen, or general store.


sweeping machineWant to get this sweeping machine in more of your customers’ hands? Your best bet will be to focus on SEO and video marketing ads. Kitchen products, unless impulse buys, tend to perform best via search. You can build a blog or execute an SEO/search ads strategy to generate sales. However, if you want to entice the impulse buy, you will need to create a video showing the product being used. The picture doesn’t exactly explain how the product performs as well as a video can.

19. Reusable bags

As people become more concerned about plastic in oceans, there will be a big movement toward reusable products. We’ve already seen this with reusable straws growing in popularity as more countries ban plastic ones

So if you’re looking to create an eco-friendly store, this is a product you should consider selling. Google Trends data shows a steady increase in reusable bag searches, indicating that it can be a profitable item to sell in 2024.


reusable bag - trending productYou can market your reusable bags via Google Ads and SEO. You can also create Google Shopping ads to generate sales. However, the reality is most of your customers will likely be searching for the product if they’re interested in it. So having an SEO strategy will be important. You can also create blog content around eco-friendly topics to drive relevant traffic for your store. And you can optimize your product pages to get customers to spend on your items.

20. Air fryer

People are becoming more conscious about the food they eatand how they cook it. Air fryers allow chefs of all skill levels to prepare crispy, hot dishes without extra fat or oil. It’s also becoming an extremely hot topic online, as evidenced by Google Trends.

air fryer trending kitchen product 2022

Kitchen appliances like air fryers sell best when optimized for organic search. Create SEO-driven landing pages and use behavioral targeting to encourage sales across different platforms. Build a multichannel approach that allows buyers to add items to their cart and continue the checkout process across various devices.

Remarketing will be a very important part of selling air fryers, since 70% of customers abandon their carts without making a purchase. Do what you can to create a holistic remarketing strategy across Google Ads, Facebook, and other sales channels.

21. Tea accessories

Tea is even more popular than the coffee market and is the most popular beverage worldwide. You can help customers dress up their tea-drinking habits with unique tools or decorative gadgets, including kettles, infusers, and of course, muslin bags.

Although tea has been popular for thousands of years, Google Trends indicates that demand and interest have remained constant

tea accessories demand constant

Tea accessories are very visual and lend themselves well to image-based platforms like Instagram. Don’t forget to make your social media accounts shoppable and allow customers to browse or check out with just a few taps. If possible, partner with micro-influencers in the tea industry to generate more interest.

22. Teeth whitener

Yellow teeth can be embarrassing. Fortunately, teeth whiteners can help give your customers a more beautiful smile. 

As teeth whiteners solve an embarrassing problem, customers may feel more compelled to make an impulse purchase. You’ll be able to sell whitening strips, charcoal powder, or bleaching kits to your customers.

teeth whitening oberlo productsWhile growth on Google Trends is steady, the teeth whitening niche will continue to be a reliable one over the long term. If you’re looking to start a store in an evergreen niche, this trending product is worth exploring. teeth whitening trendYou’ll notice on Instagram that influencers are constantly posting pictures using teeth whitening products. Instagram influencer marketing is the best way to drive growth for your teeth whitening online store. It allows customers to see that the product works and gives your brand social proof. Giving influencers a commission for every sale they bring in through an affiliate link can help bring in sales for your store. You could also work on optimizing your brand for search engines as a long-term play.

You can find countless smile photos on Burst that’ll be perfect for a teeth whitening store.

23. Anti-snoring

Snoring and sleep apnea can be a big problem for couples. A person who snores can keep their partner up at night, disrupting their sleep. Enter anti-snoring products. They can help minimize a person’s snoring (say goodbye to those sleepless nights!).

Store owners can dropship anti-snoring products. You’ll find chin support straps, anti-snoring nose clips, and mouth guards, which combined have had thousands of product orders. Since snoring can be a big problem, you can build a brand around solving a burning problem with your products.

anti-snoring - trending productGoogle Trends showcases a steady growth for the term “anti snoring.” The niche doesn’t seem to have any seasonal trends, making it a great evergreen niche.Anti-snoring products are more search-based. However, that doesn’t mean you can’t use Facebook ads to promote your brand. You’ll need to have retargeting ads to bring customers back to your store. 

Creating a lot of long-form blog posts is the easiest way to direct people to your brand. The strategy has a two-fold purpose. First, it helps you rank organically in search over time. However, you also benefit from immediate sales through retargeting ads. 

24. Phone cases

Phone cases have been growing in popularity since 2009, with no sign of slowing down. The phone case product that is doing better than usual is the silicone matte phone case.

Trending products like these have received hundreds if not thousands of orders. With DSers, you can easily add these trending products to your store without having to buy bulk inventory to test out these products for yourself. 

The best thing about phone cases is that new trends and styles are constantly emerging (thanks to smartphone makers who’re frequently releasing new handsets).

On Google Trends, keywords like “phone case” and “silicone phone case” have seen growth in search volume. If you’re looking for a stable yet constantly growing trend, the phone case niche is perfect for diving into right now.

silicone phone case trending productAds featuring phone cases perform really well on Facebook and Instagram. If the images are attention-grabbing, you might be able to drive impulse purchases. You can create standard and retargeting ads on Facebook for your products to increase your chances of landing sales. You could also partner with influencers who do shoutouts and have high-converting audiences. If you need phone case stock photos, you can get them for free on Burst.

25. Phone repair kit

With millions of iPhones in use around the world, phone-related products are a popular commodity. iPhone repair kits are one of the most popular items in the phone category. While it’s not a standalone product, the repair kit could work well on a phone case store.

trending products

Google Trends shows an increase in search volume for “Phone repair.” 

You could create content around the topic of phone repair in a comprehensive blog post and add a Buy Button for the product in the article. You can also retarget customers who look at phone-related content on your store by introducing your phone repair kit before they need it.

26. Wireless earbuds

Every online store has been looking for opportunities in the wireless space since the introduction of AirPods. Since not everyone has the budget to buy premium items, the demand for alternative wireless earbuds is on the rise.

tech accessories to sell in 2021

You can work with earbud suppliers who have good reviews and place a test order to check the battery life and sound quality. With Google Trends showing an uptick in wireless earbud searches, you can expect to make a profit in a short period.


There are several ways you can market this trending product. For example, you can partner with fitness influencers who demonstrate how convenient listening to music becomes by using your earbuds. You can also run 15-second video ads on Instagram and Facebook, giving a sneak peek into the product’s features.

27. Crypto wallets

Cryptocurrency continues to take the world by storm. Crypto walletsthe physical or digital spaces in which cryptocurrency is storedhave also seen a good deal of interest. With more than 52 million cryptocurrency traders worldwide, the continuous demand is only projected to rise.

trending products 2022: crypto wallets

Start marketing your crypto wallet products by creating lots of organic content related to blockchain, ethereum, or concepts your target audience might be searching for. You can also use affiliate links to drive traffic from popular blogs or platforms. If you’re up for a challenge, you could even create your own cryptocurrency.

Young products like crypto wallets work well with influencer marketing programs and video sponsorships. Running ads on tech-heavy platforms like Reddit is also a good bet. Most users make $75,000 or more per year, leaving them with plenty of disposable income for your product.

28. VR accessories

The rise of virtual reality has created a $22 billion market in just a few decades. With a 54% increase in units sold already in 2024, sales are projected to reach nearly 43 million devices shipped by 2024. The industry is growing, with a compound annual growth rate of 44.8%, including all associated headsets, charging gear, and hand tools.

VR accessories

The budding VR accessories market has lots of potential. With a more tech-minded audience at your disposal, creating Reddit posts on relevant subreddits may be a powerful strategy. You can also design targeted ads for specific audiences to widen your reach. 

You may be able to better sell your products with the help of online personalities. Consider sponsoring the videos of VR content creators that align with your target audience. Use your sponsored partners to create promotions or short ads, or showcase your VR accessories on camera. 

29. PrettyLitter

There are 370 million pet cats worldwide, with Americans alone spending $109.6 billion on their household felines. The industry has continued to grow steadily, with an increase in demand for products that keep their home fresh and cleanincluding PrettyLitter” for cats. This material cleans up after indoor cats without the stench that normally accompanies regular litter. 

prettylitter trend

Emerging products like PrettyLitter work well with influencer marketing efforts and online content such as blog posts. Don’t forget to choose a target market that specifically owns indoor cats and tends to have additional income for new products.

Advertising will be an important part of selling PrettyLitter online. You might want to set up Google Shopping ads for better visibility with keyword searches.

30. Dog beds

Fewer dogs are sleeping in the bed with their humans—and are instead luxuriating in their own personal beds. Searches for dog beds have hit a recent spike after being supported by years of steady growth. Pet furniture is projected to become a $3 billion industry by 2025, thanks to new trends like donut-shaped or orthopedic dog beds.

demand for pet products

Lots of people are in the market for dog beds, but niching down is an important part of selling effectively. Try to fill a space that remains relatively untapped and create advertisements that speak to this need. Ads that include pets increase views by more than 1,600%.

Pet beds are, by nature, a very visual product. Hire some pet models to create worthwhile brand photos, or create user-generated content campaigns to source photos directly from your audience.

Time for a sales boost

Trending products can help you increase your store’s sales. 

By testing high-potential items that are selling right now, you can better understand what types of products perform well. 

WebsitesToolz comes with a variety of upto 24 different widgets and social proof tools. Customize the background, icons, display and triggers as per your own choice. This social proof software tool stands out in terms of the customizations you can have. You can create notifications that look and sound exactly how you want them to, without a developer and without a single line of code.

Create manual and realtime social proof popup notifications. Customise the title and description of the popup notifications in a language of your choice. Show popups when somebody signs up, adds something to a cart or makes a purchase on any website including wordpress, wix, squarespace, shopify or woocommerce store. you can show realtime paypal and stripe transactons as popups on your website. Integrate with over 1000 applications using Zapier or webhooks.

Key Features:

  • Product notifications: Create FOMO with number of people who have purchased a product.
  • Video Popups: Build credibility and trust by showing youtube video testimonial popups on your website.
  • Recent Activity: Show a live feed of manual and realtime activity happening on your site right now.

WebsitesToolz Pricing

WebsitesToolz pricing starts at $9/month ( and $6/month when billed annually) for up to 50,000 notifications impressions per month. This is definitely the best deal in the market considering all the customisations and features loaded.


The best way to find trending products online is to check Google Trends. The Google Trends tool analyzes the popularity of various search queries in Google across different languages and regions. You can use it to see the trends of your product ideas from 2004 onward.  

  1. Laser hair removal
  2. Head scarfs
  3. Detangling hair brushes
  4. Hair wigs
  5. Barrettes
  6. Straight-leg jeans
  7. Shapewear
  8. Athleisure
  9. Abdominal crunch straps
  10. Swimsuits
  11. Fake eyelashes
  12. Nail extensions
  13. Men’s watches
  14. Men’s shoes
  15. Temporary tattoos
  16. Stuffed toys
  17. Baby dolls
  18. Sweeping machine
  19. Reusable bags
  20. Air fryer
  21. Tea accessories
  22. Teeth whitener
  23. Anti snoring
  24. Phone cases
  25. Phone repair kit
  26. Wireless earbuds
  27. Crypto wallets
  28. VR accessories 
  29. PrettyLitter
  30. Dog beds

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