How Guiness beer boosted sales using behaviour segmentation.

What is behavioral segmentation and why is it important to your eCommerce business?Let’s answer this question and define some key behavioral segmentation examples. Marketing Segmentation has always been a key component of the most effective marketing strategies. Dividing customers into smaller groups based on their needs and actions ensures you are best placed to efficiently solve …

How Guiness beer boosted sales using behaviour segmentation. Read More »