Shopify

How Guiness beer boosted sales using behaviour segmentation.

What is behavioral segmentation and why is it important to your eCommerce business?Let’s answer this question and define some key behavioral segmentation examples. Marketing Segmentation has always been a key component of the most effective marketing strategies. Dividing customers into smaller groups based on their needs and actions ensures you are best placed to efficiently solve …

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How to Start a Dropshipping Business today.

Starting a dropshipping business is a great first step into entrepreneurship. You’ll be able to sell products to customers, set your own product prices, and market your very own brand. You don’t even need to pay for inventory until it’s sold to an actual customer. If you’re willing to put in the work, you can …

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Top 10 Home Business Ideas to start today.

Looking for work-from-home business ideas? Good idea. Renting commercial real estate, warehousing, or office space can put massive financial strain on a new business. In contrast, many home business opportunities are quick and easy to start. But there are so many home-based business ideas out there — which one should you consider? Some work-from-home business …

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Top 5 Ways to reduce your Shopify cart abandonment rate.

Web agencies have conducted hundreds of studies in the last ten years, most of which place the average cart abandonment rate at 60-80%. That means that less than 40% of customers who add one of your products to their basket will end up buying it. Whilst it may not be possible to avoid losing any …

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Top 11 Shopify themes for your fashion boutique

An eCommerce platform like Shopify lets you start selling immediately and makes it easy to manage both online and real-world transactions. However, whilst Shopify takes care of things like payment and stock management, building a unique website is down to you. Choosing the best free Shopify theme is key to establishing your brand and growing …

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How to setup your private label brand and sell online?

Aspiring ecommerce business owners are often faced with a riddle: What’s more personalized than dropshipping, but less work than building your own products from scratch? The answer is private labeling. With private labeling, you have the ability to create your own custom brand without having to design and manufacture products yourself. In this article, you’ll …

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Top 30 Best Shopify Plugins to boost sales in 2022

You’ve found your niche, built a brand and picked a theme, but there’s one thing your store is still missing… The right plugins can take your Shopify store to the next level by improving your Customer Experience or making your products irresistible. These are the very best Shopify plugins for eCommerce sites in 2022, handpicked …

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Top 9 website builders for small business owners.

If you’re jumping into the world of entrepreneurship, ecommerce is a smart way to go. This is especially true with the retail ecommerce market expected to hit a whopping $5.4 trillion by 2022. But how can you compete with all the ecommerce brands out there? One of the secrets is having the right tools. Once …

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How to convert PayPal sales into more sales with Social Proof.

Social proof is when we copy the actions of others in order to become part of the group. It’s essentially peer pressure. For marketers, this means that consumers are more likely to trust real people (their peers, influencers, celebrities) more than an ad for a product. This makes social proof a marketing tactic well worth investing in. …

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15 Top FOMO ideas to boost online conversion rates.

The word FOMO (or, “Fear of Missing Out”) describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular products, helping businesses to increase their conversion rate and reduce their abandoned baskets. This article shows you some practical ways …

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