How to setup and launch your ecommerce business.

Whatever you’ve heard about starting an ecommerce business, it’s probably true. It’s a competitive playground that challenges even the savviest entrepreneurs, but the overwhelming consensus is that you start learning how to sell online..

One of the best parts about it is that you can sell online beyond the borders of your city, your country, or even continent without ever leaving your work desk! Once you get started, virtually anyone from anywhere in the world can become your customer.

But where do you start?

There are simple ways to figure out how to sell on the internet, and they all stem from the answers to three basic questions why, what, and how? Here’s a guide of everything you need to know about how to sell online. It couldn’t get any easier.

Why Selling Online Is a Good Idea?

Can you imagine your life without the internet? No emails, no last-minute shopping, no cat videos… Let’s just stop there.

That’s precisely why the eCommerce industry is living its golden age. Everyone is connected and cozily nestled in their little online bubbles with no intention of going back to the old ways. Plugging into this trend is beginning to look like the smartest way to start an online business. Must read blog post “10 Best online shopping apps to sell in 2021.”

How to setup and launch your ecommerce business.


1. Take your business everywhere you go.

Let’s get this one out of the way first, forget about *real* vacations without a laptop, at least for the first year or so.

When you learn how to sell stuff online, any place in the world can become your office, and more often than not, you’ll end up working weekends, nights, and holidays. The only difference is that you’ll do it with a smile on your face.

Work from the beach or your grandma’s garden wherever you go, you’re just a tap (and a Wi-Fi connection) away from accessing your business. Everything you do must propel you towards success.

2. Start an ecommerce business with a small investment.

The beauty of the online world is that you can get the business off the ground with very little initial investment. It depends, of course, on what kind of business you’re planning to start, but for the sake of this article, we’re assuming you have your mind set on running an online store. And when it comes to selling online, dropshipping seems to be the go-to strategy.

With minimum overheads, such as paying for the hosting of your website and running some online ads, you can sell products online and build a profitable business in just a few months. And it’s not some kind of fantasy. There are real success stories to prove it. Check out this post “BigCommerce vs Shopify how to choose the right platform.”

3. Your online business works 24 X 7.

Whereas physical shops are restricted to opening and closing times, online stores run 24 hours a day, seven days a week. All the time. It doesn’t take a genius to see the potential in this business model. If you have a constant stream of traffic coming to your store and you optimize your conversions to a good standard, you can essentially earn passively while you sleep

This touches on another substantial benefit of selling online if done right, it can be a sweet source of residual income. It is less time-intensive than, say, running a brick-and-mortar boutique because you don’t need to be present at all times. With automated inventory management and a robust online marketing plan, you can master how to sell things online with very little input from your side. Interesting article “Top 5 Shopify store builder apps to grow your business”

4. Skyrocket your growth with automation tools.

Entrepreneurs often have to bend over backwards to keep increasing their sales. While you may have the hottest products in stock, it can be hard to find new customers and keep them loyal to your business. Taking up the option to sell online can fix this problem almost instantly. According to the latest eCommerce statistics, the number of online shoppers are rapidly growing and are expected to hit a whopping 2.14 billion in 2021.

The takeaway? Entrepreneurs who are still on the fence about online selling should take action before they’re left in the dust. Plus, with so many strategies for selling online, it couldn’t be more simple to capitalize on the growing ecommerce trend.  Must checkout this blog post “12 Best social proof popups to instantly boost sales 3X”

Now, that sounds like a dream come true. Until you hit the next cornerstone of this process: What will I sell online? 

Shopify vs. WordPress: Which is Better for Ecommerce? (2021)

How to setup and launch your ecommerce business?

Let’s leave the question of how to sell online for a moment and focus on WHAT things to sell instead. Finding a profitable idea is not an easy task, but you’ll be surprised at where you can find product recommendations. Sometimes, the answer might be hiding in plain sight. 

Who doesn’t want to be a trendsetter? A pioneering genius with a ground-breaking idea? It’s a blazing dream of many entrepreneurs. Yet, the eCommerce world isn’t always kind to unique online selling ideas. 

To get the sales engine running, an online store needs to serve a high demand in a market and source top products to sell in 2021.When you’re on the hunt for a money-making idea, it pays off to listen to what the customers want. Yes, I’m talking about the best-selling lists, trend reports, and product curation lists. Start your initial product research by casting a wide net. First, review the new and upcoming trends on online retail giants, such as eBay, Amazon, or Etsy. What are the month’s top picks, most favorite products, or best-selling items? Can you spot any particular trends like colors, shapes, fabrics, or patterns?  

When you have a rough idea of what you want to sell online, it’s time to find a way to source these products for your online store. And one of the best ways to start an online store is through dropshipping, where you do not have to maintain any inventory. You just list products from a dropshipping platform like Oberlo or Syncee. When a buyer places an order on your store the dropshipping platform will ship the order to the buyer. You just collect money from the buyer keep your profits and pay the dropshipping platform. Thats it!  Do read this blogpost  “Top 3 proven ways to reduce shopping cart abandonment”

find products on Oberlo

2. Choose products with healthy profit margins.

What matters at the end of the day is how much money you get to keep. Healthy margins will determine the future of your ecommerce business, so you should do everything you can to invest your time and effort into products that will yield the best results. The average eCommerce gross margin is approximately 40 percent. However, every market and every product is different, so you should spend time analyzing the competition and the going rate.

Some of the easiest tactics you can use to maximize the profits include finding winning products to sell, putting them at the front of your marketing initiatives and cross-selling campaigns, and adding variations of the best-selling items (think different colors, sizes, and shapes). Checkout this post “Top 3 ways to boost online conversions with lead magnets?”

Don’t be discouraged from investing in a particular idea just because someone else is also doing it, the online world is big enough for all hustlers.  

How to Sell Products Online Successfully

Now, we’re ready to answer the question of how to sell online. Since we talk about all things ecommerce here, we’re going to discuss how to sell products online. Here are a few strategies that you can put into action with ease.

1. Choose a suitable platform to build your ecommerce business.

You can sell online through marketplaces like Amazon, eBay, or Etsy, but this strategy has its pros and cons. On the pro side, there’s an established, large community of returning customers that you can access. And for someone who’s just learning how to sell online, it’s a big deal to be able to tap into a vast pool of online shoppers that already trust the platform. 

Another big plus for ecommerce beginners is the opportunity to test the demand for the products they offer. In fact, you can even test one-product store ideas in which you build a brand around a single product. Once you establish a good sense of what’s popular, it’s time to start building an online store. If you create one with Shopify, it’s easy to connect popular sales channels to your store.  Driving traffic to your online store is important, converting online visitors into customers is even more important. Must read blog post “How to setup shopify conversions with WebsitesToolz”

WebsitesToolz is one of the most effective Social proof marketing tools. We turn your online visitors into customers with 24 different types of popup notifications with call to action ideal for every online business. You could create and display a stream of conversion notifications, product counter notifications, Video Popups, Phone number collectors, Linktree Popups, Countdown clock email id collectors, Modal lead collectors, Discount popus, Hello bar notifications, Text feedback popups and many more. You could easily integrate with all your favourite applications using webhooks or a service like Zapier.

builc online store Shopify

So, why shift the strategy when it starts returning a profit? Many reasons. First, the big marketplaces like Amazon, eBay, or Etsy will charge you a commission for every sale. Second, selling through a third-party will prevent you from building a personal relationship with your customers.

In essence, you won’t be able to capture their email addresses, provide useful content, or run your own campaigns to generate more sales. What’s more, marketplaces can shut your store at any time, which is a costly and damaging process to go through. Also do read this post “How to create awesome video popups with Websitestoolz”

2. Sell across social media platforms. 

Along with marketplaces, social media channels like Facebook and Instagram allow you to get your products in front of prospective customers. For instance, you can set up a Facebook shop to showcase your inventory to Facebook users. Those interested can then add your items to their cart and check out on the platform directly. But if you’d rather create an independent eCommerce website, Facebook still offers several ways to sell online; you can use your Facebook Business Page, run ads, and sell products in Facebook groups.

Social media allows you to work with influencers. You can give samples of your items to influencers in return for shoutouts. Identify some influencers in your niche by searching for relevant hashtags, then partner with them to promote your products through stories, videos, posts, and more. Interesting post on “20 brands using customer experience to boost online sales.”

3. Launch your ecommerce business.

Thanks to platforms like Shopify, setting up your website is easier than ever. You can take advantage of free trials and endless online resources to get it off the ground in just a few days. Also, you can install a dropshipping app to eliminate the hassle of buying and storing inventory. It’s a great way to sell online due to its many advantages, but the most profound are, of course, minimum setup costs since you don’t need to buy the inventory or manage a warehouse. 

There’s also the ability to offer an extensive selection of products, which helps to scale quickly, and the incredible flexibility that comes with the fact that you can run your business from anywhere in the world. It’s the perfect combo of potential and freedom that’s attracting the digital nomads and hustlers. However, it’s not entirely hassle-free. With so many success stories fueling the interest in this market, the competition to sell online is high and growing, so it’s crucial you do your homework before jumping on board. Must read blog post “Top 6 Proven FOMO Marketing tools to skyrocket your online conversions”

WebsitesToolz is one of the most effective Social proof marketing tools. We turn your online visitors into customers with 24 different types of popup notifications with call to action ideal for every online business. You could create and display a stream of conversion notifications, product counter notifications, Video Popups, Phone number collectors, Linktree Popups, Countdown clock email id collectors, Modal lead collectors, Discount popus, Hello bar notifications, Text feedback popups and many more. You could easily integrate with all your favourite applications using webhooks or a service like Zapier.

Leave a Comment

Your email address will not be published. Required fields are marked *