Consumers are bombarded by tons of ads every single day across all digital screens. While ads are still a quick and easy way to get your message in front of the right people, they aren’t the best fit for every business. Large corporates and multinational companies use them to create brand recall. But if you are a run an online business, online store or a digital marketer then social proof marketing tools are just for you. Social proof popup notifications instantly build trust and credibility among your online visitors.
Social proof can have an enormous impact on your bottom line. In a recent survey across locations and generations, it was found that:
- 66% of consumers were more likely to signup or purchase a product that included social proof on their website.
- 82% of consumers were more likely to signup or purchase a product with social proof popup notifications.
- 86% of consumers were more likely to signup or purchase a product with positive star ratings on their homepage.
Social proof leverages psychology to get your target audience to take action by showing them that other people are taking those actions. It’s a powerful marketing technique and it’s easy to do when you use the right tools. In this article, we’re sharing 7 of the best social proof software tools that we’ve found.
But first, let’s talk a little bit about what social proof actually is.
What Is Social Proof?
Social proof is when we copy the actions of others in order to become part of the group. It’s essentially peer pressure. For marketers, this means that consumers are more likely to trust real people (their peers, influencers, celebrities) more than an ad for a product. This makes social proof a marketing tactic well worth investing in.
Social proof is based on the concept of “normative social influence.” This concept asserts that people will conform to be seen as similar to, or accepted by, an influencer or society as a whole. It boils down to using third-party influence to get prospects to commit. Now that we know what social proof is lets quickly dive into the top 7 best social proof marketing tools.
7 Best social proof tools to boost online sales.
1. Proof
Proof’s social proof software tool, Pulse, shows notifications of the real actions taken by real people on your site. websites that use Pulse social proof get an average conversion increase of 10%.
Key Features:
- Hot Streaks: Show off the total number of people who’ve taken action on your site.
- Live Visitor Count: Create scarcity and urgency by showing the number of visitors currently browsing your site or page.
- Recent Activity: Show a live feed of real activity happening on your site right now.
Proof Pricing
Proof pricing starts at $79/month (when billed monthly) for up to 10,000 unique visitors.
2. WebsitesToolz
WebsitesToolz comes with a variety of upto 24 different widgets and social proof tools. Customize the background, icons, display and triggers as per your own choice. This social proof software tool stands out in terms of the customizations you can have. You can create notifications that look and sound exactly how you want them to, without a developer and without a single line of code.
Create manual and realtime social proof popup notifications. Customise the title and description of the popup notifications in a language of your choice. Show popups when somebody signs up, adds something to a cart or makes a purchase on any website including wordpress, wix, squarespace, shopify or woocommerce store. you can show realtime paypal and stripe transactons as popups on your website. Integrate with over 1000 applications using Zapier or webhooks.
Key Features:
- Product notifications: Create FOMO with number of people who have purchased a product.
- Video Popups: Build credibility and trust by showing youtube video testimonial popups on your website.
- Recent Activity: Show a live feed of manual and realtime activity happening on your site right now.
WebsitesToolz Pricing
WebsitesToolz pricing starts at $9/month ( and $6/month when billed annually) for up to 25,000 notifications impressions per month. This is definitely the best deal in the market considering all the customisations and features loaded.
3. Provely
Provely has an easy to navigate user interface and it takes just a couple of minutes (2 minutes flat, according to their website) to set up. Once set up, it will auto-detect new signups for display immediately.
Provely offers 3 campaign types (live, rotate, and past data) so you can show notifications based on real-time activity, rotate through notifications for a certain period of time, or show notifications for past/historical activity.
Key Features:
- Widget Customization: Choose from a library of different sleek popup templates.
- Color Scheme: Choose to integrate your widget into your brand and website design or use contrast to make it stand out.
- Location: Show lead/sale notifications only from a certain country to help tailor your social proof to your audience.
Provely Pricing
Provely pricing starts at $17/month however there is no clear definition on the number of unique visitors per month or number of notification impressions per month.
4. SocialProve
SocialProve is easy to set up and shows visitors simple and sleek notifications for both desktop and mobile users. It integrates with several third party applications for those that might be interested.
Key Features:
- Live Activity Notifications: Show who’s signing up on your site.
- Live Count Notifications: Show visitors how many others are viewing your page.
- Visitor and Activity Combo Notifications: Show how many visitors were on your site or took an action.
SocialProve Pricing
SocialProve pricing starts at $29/month for up to 25,000 notification impressions per month.
5. WPfomify
WPfomify, as you can probably guess from its name, is another social proof plugin for WordPress. It comes with several powerful features to boost conversions, build credibility, and increase revenue. It’s easy to set up and offers good support.
Key Features:
- Real-time Customer Activity: Display real-time customer activity data from your eCommerce or LMS website.
- Subscriber Activity: Connect WPfomify with your mailing service and share who is joining your list.
- Granular Targeting: Take complete control of who, when, and where sees the notifications from WPfomify.
WPfomify Pricing
WPfomify pricing starts at $99/year for a single site license but does not state the number of unique visitors or yearly notifications impressions limit.
6. Notifia
Notifia isn’t strictly a social proof software tool but integrates more than 30 marketing tools, plugins, and popups to help you convert, engage, and retain website visitors.
You can use Notifia to create social proof notifications that use customized text, design, and images along with page targeting, time delay, UTM targeting, and even exit intent.
Key Features:
- Personalization: Add personalization in your messages like { firstName} , { company } and { location } that will automatically personalize to your visitor.
- Multilingual: 181 languages supported, automatically display the right language based on your visitors’ preferred browser settings.
- Seamless Integrations: Seamlessly integrate with 1,500+ apps, use webhooks, or integrate with Notifia’s open API.
Notifia Pricing
Notifia pricing starts at $9/month per widget, but you can get access to all 30+ widgets for $49/month. The pricing structure is very different from the rest and is expensive when billed per widget.
7. Thrive Ovation
Thrive Ovation is another social proof WordPress plugin that makes it easy to add testimonials to your wordpress site. It includes a tagging system that lets you easily find the testimonials you want to include on each page. Plus, you can use it to add social media and blog comments to your library of testimonials.
Key Features:
- WordPress Comments as Testimonials: Transform WordPress comments into testimonials with a single click (no cut and paste).
- Social Testimonials: Transform social media comments into ready-to-insert testimonials.
- Collection Automation: Automate your testimonial collection process by creating dedicated testimonial gathering landing pages, blog posts, or opt-in forms.
Thrive Ovation Pricing
Thrive Ovation pricing starts at $30/month billed quarterly for a single site license. However the pricing structure does not include clarity on the number of unique visitors or monthly notifications impressions.