Marketing

Why Influencer Marketing Is Everyone’s Obsession in 2023.

It’s all the hype these days and one of the latest trends in digital marketing. Yep, we’re talking about influencer marketing. Compared to social media marketing or even video marketing, influencer marketing is considered to be a fairly new branch of marketing. Influencer marketing statistics show that an increasing number of businesses are also beginning …

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Top 12 reasons your email marketing is failing?

Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021 yes, that’s billion with a “B.” Email marketing can feel like it’s a waste of time because of your own experiences, e.g., sifting, archiving, swiping left, marking as spam, etc. But think about the companies whose emails you …

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How to boost ecommerce sales using SMS marketing.

  The e-commerce industry is booming and this makes a serious case for SMS Marketing.  By 2023, the e-commerce market size is expected to reach $6.5 billion by Statista’s estimates. That’s huge by any standards. And, with the pandemic restrictions changing buying patterns for good, the curve is expected to continue northward. For online store …

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7 Converting Email Popups That You want To Add Straight Away.

An email popup is the first thing you need to consider when implementing a list building strategy for your business. Here we share 7 secrets that will help you create high-converting email forms and exponentially grow your subscriber base.Across industries, the average email sign up rate varies between 1.95% and 4.77%. Whilst the numbers may …

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10 Quick Tips How Big Brands Use Social Proof

10 Quick Tips How Big Brands Use Social Proof In Their Marketing Social Proof marketing is proven strategy for eCommerce and retail websites. For example, adding reviews and testimonials to a product page has been shown to increase order values by an average of 31%. Similarly, creating live Social Proof by showing information about recent …

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15 Top FOMO ideas to boost online conversion rates.

The word FOMO (or, “Fear of Missing Out”) describes the anxiety we feel when we are excluded from a social event or a new experience. FOMO marketing uses this feeling to persuade us to buy particular products, helping businesses to increase their conversion rate and reduce their abandoned baskets. This article shows you some practical ways …

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